Editorial conventions

Enova uses a small set of internal tags and Ghost's native Featured flag to change how an individual post or page renders — a different hero layout, a drop cap, a quieter table of contents, and a few more. None of these affect what readers see in your tag archives: internal tags (those whose name starts with #) are Ghost-internal by convention and never appear on public tag pages or in reader-facing chrome.

This page is the single reference for every Enova-specific tag. Where a feature has its own deeper guide — video posts, the table of contents — you'll find the full behaviour there and a quick summary here, so this stays the one place to scan "what can I put on a post, and what does it do?"

Post hero layouts

Every post opens with the default centered header — kicker, headline, excerpt, byline, and the feature image below. You can give an individual post a different hero by adding one internal tag. The layouts are opt-in, per post, and mutually exclusive — pick one.

Video hero

#video

Tag a post #video to turn it into a video post: Enova hoists the first uploaded video, YouTube, or Vimeo embed from the post body into a click-to-play hero above the headline, and docks a mini-player in the corner so readers keep watching as they scroll. It takes precedence over the other hero tags. Feed cards for the post pick up a ▶ play badge automatically.

Split hero, image right

#hero-split-right

A magazine-style split hero: the kicker, headline, and excerpt sit on the left, with the feature image as a 4:5 portrait on the right, and the byline strip spanning the full width beneath. The headline uses Enova's serif heading font for a more editorial feel.

The split responds to the width of the article column, not the browser window — so it stays side-by-side on a wide column and stacks neatly (text, then image) when a sidebar is open or on a phone. No setting to tune; it just adapts.

Setup

Split hero, image left

#hero-split-left

The mirror of #hero-split-right: the portrait feature image leads on the left, with the kicker, headline, and excerpt on the right. Everything else — the serif headline, the full-width byline strip, the column-aware stacking (here the image stacks above the text), and the feature-image fallback — behaves exactly as it does for split-right.

Setup

Cinematic hero

#hero-cinematic

A full-bleed, immersive hero: the feature image fills the banner with a soft dark gradient across the bottom, and the kicker (as a pill), headline, and excerpt sit overlaid in white over the image. It's the same treatment as the homepage featured carousel, so a cinematic post feels consistent with the front page.

On a narrow article column the excerpt moves below the image instead of overlaying it, so a long summary never hides the photo. The banner is taller than the other heroes (roughly 420px on phones, 520px on desktop).

Setup

Immersive hero

#hero-immersive

The most dramatic hero: the feature image spans the full browser width, edge to edge across the top of the page — wider than the cinematic hero, which stays inside the reading column. The kicker, headline, and excerpt sit overlaid in white over a soft dark gradient; the byline strip moves to the top of the article below, and the sidebars and content begin beneath the banner.

Because the image breaks out across the whole window, pick a large, high-resolution feature image — it's shown at full width, so a small or busy photo will look soft. The banner is tall (roughly 80% of the screen height on phones, 90% on desktop).

Setup

The default header

No tag needed. Posts without a hero tag (and every post that opts in but has no feature image) render the centered header — kicker, headline, excerpt, and byline centered above the feature image — with the headline in Enova's sans-serif. This is the right choice for most stories; reserve the split and cinematic layouts for features where the image deserves the spotlight.

Drop cap

#dropcap

Tag a post or page #dropcap to open it with an elegant oversized initial on the first paragraph. The drop cap uses your heading font and ink colour, scales with the reader's font-size control, and adapts to dark mode automatically — no styling required.

It renders only when the article actually starts with a paragraph. A post that opens with an image, a heading, a quote, or any other card is left untouched, so a drop cap is never stranded mid-article.

Setup

Table of contents

Enova builds an adaptive table of contents for long reads: an inline list at the top of the article that hands off to a sticky list in the right sidebar as the reader scrolls. It's on by default and needs no tag to appear. Three internal tags let you switch it off — per post or page — when a piece reads better without it.

Text-only newsletter cards

#disable-newsletter-card-images

For a text-forward newsletter archive without thumbnails, add this tag to your Newsletters page — the Ghost page bound to /newsletters/ — not to individual issues. The List and Magazine archive layouts then render each card as title, date, excerpt, and meta, with the image column removed.

Widgets & promotions

These tags don't change how an article looks — they control where Enova's promotional widgets appear. Each widget has its own guide covering setup, content, and styling; the entries below are the quick reference.

Donate widget

#display-donate-widget

The reader-funded Donate widget shows on the homepage automatically. Add #display-donate-widget to any post or page to surface it there too, in the right sidebar alongside the article. Its content always comes from your single donate page — this tag only controls where it appears.

Donate author avatars

#display-authors

A companion tag for the Donate widget: add #display-authors to your donate page (not to posts) to show a stack of author avatars above the widget's pitch. The avatars come from the donate page's assigned authors.

Sponsor logo wall

#display-sponsors-widget

The sponsor logo wall shows on the homepage automatically. Add #display-sponsors-widget to any post or page to surface it there too, in the right sidebar. Its content always comes from your single sponsors page — this tag only controls where it appears.

Hide the house ad

#no-ads

The house ad (your self-promotional sidebar card) shows across your whole site by default. Add #no-ads to any post or page to suppress it there — handy on a sponsored article or anywhere a house promo would feel out of place. It keeps showing everywhere else.

Membership page layout

#compact-tier-picker

Add #compact-tier-picker to your join page (the membership page) to switch its plans from the default comparison grid to a conversion-focused "Join" card — a plan picker with a live order summary. Both layouts read the same Ghost tiers; the tag only changes the presentation.

Hide the About widget

#hide-from-sidebar

Enova's homepage sidebar opens with an About widget built from your about page (its icon, title, excerpt, and social links). To suppress that widget, add #hide-from-sidebar to the About page itself. Note this also hides any custom social links you added through Code injection — they live inside the widget.

The Featured flag

Ghost has a built-in Featured toggle on every post (in the Post Settings panel — it's a flag, not a tag). Enova surfaces featured posts in three places:

• Homepage hero carousel — when you set the homepage hero to Featured posts, the banner cycles your most recent featured posts (up to 6). See Hero Section.
• Sidebar Featured widget — the right sidebar lists your 4 most recent featured posts. See Featured Posts widget.
• Card badge — featured posts wear a small Featured label in the feed.

Flip the Featured toggle on a post and it flows into all three automatically; turn it off and the post drops out on the next load.

Visibility & paywall

Enova honours every Ghost visibility tier (public, members, paid, specific tiers). On a story a reader can't fully access, the article ends with a member call-to-action instead of the rest of the content:

• Logged-out readers see a sign-up prompt.
• Logged-in readers who need a higher tier see an upgrade prompt.

In feeds, posts the reader can't open render as locked cards so the gating is clear before they click. There's no separate "visibility chip" on the hero — the member CTA and the locked card carry the message.